Resume
12 years in a Product Designer journey, wielding UX/UI to solve problems and craft delightful web & mobile experiences.
About me
With 12 years of experience in UX/UI, branding, and web design, I specialize in crafting intuitive and engaging digital experiences. My user-centered approach balances functionality and aesthetics, making products visually appealing and effortless to use.
I’ve worked across industries such as healthcare, fintech, SaaS, e-commerce, and entertainment, designing everything from user flows and wireframes to interactive prototypes and scalable design systems. I thrive in collaborative environments, working closely with cross-functional teams to transform ideas into seamless, high-impact experiences.
By integrating emerging technologies like AI, I enhance efficiency and creativity, ensuring innovative and thoughtful design solutions.
Experience
Senior UX Designer
Led the creation of a scalable Design System for SBI’s web platform, improving consistency and efficiency. Optimized feature architecture and contributed to new functionality design, driving continuous product evolution.
Senior UX Designer
Redesigned Kontron’s B2B website and marketing materials with a user-centered approach, enhancing brand consistency and usability. Improved sales enablement assets — including presentations, emails, and social media graphics — to align with corporate marketing strategies and optimize the user experience.
UX/UI Designer
Led Coalition’s website redesign and developed a scalable Design System to ensure consistency. Integrated Attune’s web assets post-acquisition and enhanced brand identity across all web pages. Also contributed to corporate merchandise design.
Senior Graphic Designer
Designed three seasons of promotional campaigns and revamped layouts for corporate assets, including emails, Google ads, TV ads, and physical ads. Contributed to the Eargo website redesign and participated in the rebranding of the Eargo San Jose office.
UX/UI Interaction Designer
Redesigned the company’s web store, enhancing the user experience of product listings, descriptions, and the shopping cart based on user research insights. Partnered with the User Testing team to develop interactive prototypes, optimizing the user flow.
Web UI Designer
Designed seven websites for Idaho-based businesses across industries such as sugar growing, security systems, water treatment, law, fitness, triathlon training, and pet food. Contributed to Redfox Visual’s rebranding and created a new website design for the agency.
Web UI/Visual Designer
Streamlined the design workflow for 38 sports web projects, delivering four per month. Introduced innovative design concepts to enhance conversion rates and strengthened expertise in Conversion-Centered Design and Digital Art Creation.
UX/UI Designer
Designed three websites for charity and social organizations, enhancing their online presence and user engagement.
UX/UI Designer
Designed three large e-commerce and service websites in Israel, including a medical web portal and an online psychology blog forum. Led UX development for a website builder, enhancing usability and customization options.
UX/UI & Visual Designer
Designed 10+ projects for local Ukrainian businesses, focusing on e-commerce website redesigns and rebranding. Created promotional and marketing strategy presentations and designed advertising assets to enhance brand visibility.
Design Lead / Project Manager
Served as a language liaison in project cost and contract negotiations, ensuring clear communication and successful agreements. Managed projects from drafting to completion, overseeing timely execution. Shared leadership in web development project management, fostering collaboration and delivering mutually beneficial solutions for employees and clients.
Skills
UI/UX Design
Creating intuitive, user-friendly interfaces that make digital experiences seamless and engaging.
User Research
Uncovering user needs through interviews, surveys, and testing to drive better design decisions.
Product Design
Designing end-to-end solutions that balance user needs, business goals, and technical feasibility.
Interaction Design
Crafting smooth user flows, wireframes, and prototypes that bring ideas to life.
Brand and Visual Design
Shaping strong brand identities and design systems that ensure consistency and impact.
Business Acumen
Aligning design with strategy to create products that are both user-centered and commercially successful.
Education
MA of Science
Avionic Equipment Interface Design, Operation, and Maintenance.
BA of Science
Avionic System Design and Operation.