Resume
12 years in a Product Designer journey, wielding UX/UI to solve problems and craft delightful web & mobile experiences.
About me
I'm a product designer with 12 years of experience helping companies grow through better tools, smarter workflows, and strategic design. My focus is aligning business strategy with user experience to drive real revenue growth – whether through improving product quality, optimizing shipping, or guiding the product strategy with thoughtful product management and an innovative approach.
I lead by example, supporting cross-functional teams with clear communication, active mentorship, and hands-on collaboration. I care about outcomes but also about people, creating intuitive experiences with attention to detail and a focused yet flexible leadership style.
Experience
Staff Product Designer
Built a 100+ component design system for 4 products, cutting handoff time by 30%. I redesigned key assessment tools to boost engagement and led new product initiatives—including a growth roadmap and AI tool—that increased traffic by 40% and supported a new revenue model.
Lead Product Designer
Applied systems thinking to build a 40-component design system and relaunch the website in 3 months, cutting delivery time by 50%. I also created a templated ad framework that reduced production time by 40%, saved $50K in creative costs, and supported 80 campaign assets.
UX/UI Designer
Redesigned the marketing website to reflect its cybersecurity leadership and align with industry trends ahead of its $5B valuation. I built a 30+ component design system to enforce design standards and reduce handoff time by 25%, and field-tested it by integrating acquired Attune assets in under two weeks.
Senior Visual Designer
Created a scalable design system that reduced handoff time by 25% during the website redesign. I also built 12 reusable templates used in 30+ campaigns, cutting asset production time from 5 to 3 days to support rapid growth.
Product Designer
Built end-to-end shopping flow prototypes and ran early experiments that helped uncover 30% more usability issues. I improved product filtering and navigation, boosting product views by 18%, and redesigned mobile checkout UX to reduce drop-off by 25%.
Senior Product Designer
Redesigned the company site based on competitor research, earning top client feedback locally. I built a custom service portfolio that led to a client waitlist in 2 months, introduced tools that cut handoff time by 30%, and designed 13 client websites across multiple industries.
UX/Visual Designer
Built a component-based design system and 15 templates that sped up asset production by 40%, enabling the launch of 40+ homepage visuals in a year. I also created a localization guide with 20 design rules to resolve layout issues and maintain brand consistency across 15+ countries.
UX/UI Designer
Designed three websites for charity and social organizations, enhancing their online presence and user engagement.
UX/UI Designer
Designed three large e-commerce and service websites in Israel, including a medical web portal and an online psychology blog forum. Led UX development for a website builder, enhancing usability and customization options.
UX/UI & Visual Designer
Designed 10+ projects for local Ukrainian businesses, focusing on e-commerce website redesigns and rebranding. Created promotional and marketing strategy presentations and designed advertising assets to enhance brand visibility.
Product Designer / Lead / Project Manager
Closed 80+ projects with a 30%+ repeat client rate across 58 clients in 6 countries. I led a remote team of 4, mentored 3 new designers and developers, and coached others by providing feedback on design quality and tools. I also introduced workflows that cut delivery time by 25%.
Skills
UI/UX Design
Creating intuitive, user-friendly interfaces that make digital experiences seamless and engaging.
User Research
Uncovering user needs through interviews, surveys, and testing to drive better design decisions.
Product Design
Designing end-to-end solutions that balance user needs, business goals, and technical feasibility.
Interaction Design
Crafting smooth user flows, wireframes, and prototypes that bring ideas to life.
Brand and Visual Design
Shaping strong brand identities and design systems that ensure consistency and impact.
Business Acumen
Aligning design with strategy to create products that are both user-centered and commercially successful.
Education
MA of Science
Avionic Equipment Interface Design, Operation, and Maintenance.
BA of Science
Avionic System Design and Operation.